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Big Think Strategy: How to Leverage Bold Ideas ...
9,95 € *
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How did Apple rebound from a decade-long slump? By creating a product, the iPod, that transformed not just the company, but the entire music industry. How did Whole Foods turn itself into a supermarket empire? By challenging the sacred cows of the food business. And how did Dove differentiate its line of beauty products? By creating the concept of "real beauty". In Big Think Strategy, Bernd Schmitt shows you how to "think big" by sourcing and implementing bold ideas that change markets. We all know that businesses need creative and innovative strategies to compete. But as Schmitt points out, conventional corporate wisdom, which eschews risk taking and rewards small thinking, discourages the kind of bold ideas needed to change markets. Big Think Strategy is the antidote to such corporate inertia. Through business case studies and commentaries on cultural phenomena, Schmitt uncovers the essence of bold leadership and the sources of revolutionary change. Schmitt carefully breaks down his approach to create simple tools that can be adapted and applied within any company. He gives step-by-step instructions for sourcing innovative ideas, evaluating them, turning them into strategy, and executing them, as well as how to establish organizational structures that will sustain long-term "big thinking" within your company. Schmitt's irreverent narrative style makes for lively, entertaining listening, as he draws on his diverse personal passions, steak, classical music, and good haircuts, to make his points. In Big Think Strategy, you will learn how to look outside the box for the bold, new ideas that will drive your firm's success. 1. Language: English. Narrator: Sean Pratt. Audio sample: http://samples.audible.de/bk/gdan/000124/bk_gdan_000124_sample.mp3. Digital audiobook in aax.

Anbieter: Audible
Stand: 21.02.2020
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The Corporate State (eBook, ePUB)
40,95 € *
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This book critically examines key features of the contemporary organizational landscape by focusing on major beneficiaries of recent historical politicalcultural transformations involving the embrace of market fundamentalism and a market society: corporations, those who direct them, and those who use them for their own benefit. Part I examines the big US-based tech firms (i.e., Facebook, Google, Apple, and Amazon), highlighting numerous tensions and contradictions between their highly cultivated, flattering, yet unwarranted public images and the reality of how they operate as extremely competitive, at times deceptive, profitseeking entities. A focus on these firms also highlights just how dramatically the economic realm has been transformed over the past few decades due to accelerating advances in information technology and corporate-managed globalization. Part II explores how the state has been pushed back via privatization and corporate predation in such areas as health care, military/security, criminal justice, philanthropy, and education and concludes by looking forward with a vision of a knowledge-caring society that must rebalance corporate-managed market fundamentalism. Through the use of clear cases that bring the theory to life for students, the book is ideal as a supplementary text for advanced undergraduate and graduate students in a range of coursework in the fields of organizational theory and behavior, leadership in organizations, and management responsibility and business ethics. It will also be of great interest to students of sociology, specifically in the areas of complex organizations, economic sociology, theory, political sociology, and law and society.

Anbieter: buecher
Stand: 21.02.2020
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The Corporate State (eBook, ePUB)
40,95 € *
ggf. zzgl. Versand

This book critically examines key features of the contemporary organizational landscape by focusing on major beneficiaries of recent historical politicalcultural transformations involving the embrace of market fundamentalism and a market society: corporations, those who direct them, and those who use them for their own benefit. Part I examines the big US-based tech firms (i.e., Facebook, Google, Apple, and Amazon), highlighting numerous tensions and contradictions between their highly cultivated, flattering, yet unwarranted public images and the reality of how they operate as extremely competitive, at times deceptive, profitseeking entities. A focus on these firms also highlights just how dramatically the economic realm has been transformed over the past few decades due to accelerating advances in information technology and corporate-managed globalization. Part II explores how the state has been pushed back via privatization and corporate predation in such areas as health care, military/security, criminal justice, philanthropy, and education and concludes by looking forward with a vision of a knowledge-caring society that must rebalance corporate-managed market fundamentalism. Through the use of clear cases that bring the theory to life for students, the book is ideal as a supplementary text for advanced undergraduate and graduate students in a range of coursework in the fields of organizational theory and behavior, leadership in organizations, and management responsibility and business ethics. It will also be of great interest to students of sociology, specifically in the areas of complex organizations, economic sociology, theory, political sociology, and law and society.

Anbieter: buecher
Stand: 21.02.2020
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Three Days in New York City: Sins in the City ,...
9,95 € *
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What happens when a frustrated American artist-turned-soccer-mom and her overconfident and charming British cyber-lover plan a three-day tryst of erotic depravity at a hotel in New York City? Elizabeth and Richard are about to find out. Elizabeth is about to turn forty years old, facing empty nest syndrome, and wistful about roads not taken. Unhappy in both her marriage and her career, she mourns abandoning her dream of being an artist. She feels like an outsider in her sports-obsessed family and a misfit at work in the corporate world. She's hoping Richard, a refined, British upper class gentleman with unusual sexual preferences, will be her Knight-in-Shining-Armor and rescue her from her unfulfilling life. What ensues is a hilariously poignant sexual romp through the Big Apple. This book is the first of two stories about Elizabeth and her quest for a knight in shining armor. 1. Language: English. Narrator: Marascha Black. Audio sample: http://samples.audible.de/bk/acx0/017121/bk_acx0_017121_sample.mp3. Digital audiobook in aax.

Anbieter: Audible
Stand: 21.02.2020
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Don't be Evil
13,99 € *
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A penetrating indictment of how today's largest tech companies are hijacking our data, our livelihoods, our social fabric, and our minds-from an acclaimed Financial Times columnist and CNN analyst "Don't be evil" was enshrined as Google's original corporate mantra back in its early days, when the company's cheerful logo still conveyed the utopian vision for a future in which technology would inevitably make the world better, safer, and more prosperous. Unfortunately, it's been quite a while since Google, or the majority of the Big Tech companies, lived up to this founding philosophy. Today, the utopia they sought to create is looking more dystopian than ever: from digital surveillance and the loss of privacy to the spreading of misinformation and hate speech to predatory algorithms targeting the weak and vulnerable to products that have been engineered to manipulate our desires. How did we get here? How did these once-scrappy and idealistic enterprises become rapacious monopolies with the power to corrupt our elections, co-opt all our data, and control the largest single chunk of corporate wealth-while evading all semblance of regulation and taxes? In Don't Be Evil, Financial Times global business columnist Rana Foroohar tells the story of how Big Tech lost its soul-and ate our lunch. Through her skilled reporting and unparalleled access-won through nearly thirty years covering business and technology-she shows the true extent to which behemoths like Google, Facebook, Apple, and Amazon are monetizing both our data and our attention, without us seeing a penny of those exorbitant profits. Finally, Foroohar lays out a plan for how we can resist, by creating a framework that fosters innovation while also protecting us from the dark side of digital technology. Advance praise for Don't Be Evil "At first sight, Don't Be Evil looks like it's doing for Google what muckraking journalist Ida Tarbell did for Standard Oil over a century ago. But this whip-smart, highly readable book's scope turns out to be much broader. Worried about the monopolistic tendencies of big tech? The addictive apps on your iPhone? The role Facebook played in Donald Trump's election? Foroohar will leave you even more worried, but a lot better informed."-Niall Ferguson, Milbank Family Senior Fellow at the Hoover Institution, Stanford, and author of The Square and the Tower

Anbieter: buecher
Stand: 21.02.2020
Zum Angebot
Don't be Evil
13,99 € *
ggf. zzgl. Versand

A penetrating indictment of how today's largest tech companies are hijacking our data, our livelihoods, our social fabric, and our minds-from an acclaimed Financial Times columnist and CNN analyst "Don't be evil" was enshrined as Google's original corporate mantra back in its early days, when the company's cheerful logo still conveyed the utopian vision for a future in which technology would inevitably make the world better, safer, and more prosperous. Unfortunately, it's been quite a while since Google, or the majority of the Big Tech companies, lived up to this founding philosophy. Today, the utopia they sought to create is looking more dystopian than ever: from digital surveillance and the loss of privacy to the spreading of misinformation and hate speech to predatory algorithms targeting the weak and vulnerable to products that have been engineered to manipulate our desires. How did we get here? How did these once-scrappy and idealistic enterprises become rapacious monopolies with the power to corrupt our elections, co-opt all our data, and control the largest single chunk of corporate wealth-while evading all semblance of regulation and taxes? In Don't Be Evil, Financial Times global business columnist Rana Foroohar tells the story of how Big Tech lost its soul-and ate our lunch. Through her skilled reporting and unparalleled access-won through nearly thirty years covering business and technology-she shows the true extent to which behemoths like Google, Facebook, Apple, and Amazon are monetizing both our data and our attention, without us seeing a penny of those exorbitant profits. Finally, Foroohar lays out a plan for how we can resist, by creating a framework that fosters innovation while also protecting us from the dark side of digital technology. Advance praise for Don't Be Evil "At first sight, Don't Be Evil looks like it's doing for Google what muckraking journalist Ida Tarbell did for Standard Oil over a century ago. But this whip-smart, highly readable book's scope turns out to be much broader. Worried about the monopolistic tendencies of big tech? The addictive apps on your iPhone? The role Facebook played in Donald Trump's election? Foroohar will leave you even more worried, but a lot better informed."-Niall Ferguson, Milbank Family Senior Fellow at the Hoover Institution, Stanford, and author of The Square and the Tower

Anbieter: buecher
Stand: 21.02.2020
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Project Management for You: How to Turn Your Id...
9,95 € *
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Do you have an idea you’d like to turn into reality but you’re feeling stuck? Have you ever thought about accomplishing something big, but it seemed too complex? Would you like to be doing bigger and better things in your life, but you don’t know where to start?  Project Management for You is the answer. Cesar Abeid has been there, and it wasn’t until he learned the principles of project management that he was able to start turning his ideas into reality, delivering on his promises, and getting things done. In Project Management for You, Cesar unlocks these tested and proven principles that allow big corporations like Apple and Google to make detailed promises of new products and services to their customer base months in advance and still deliver it 100 percent of the time.  Easy to understand, skipping the corporate lingo, and using powerful and colorful stories, Cesar will take you step by step through the stages of bringing an idea to reality. This audiobook will empower you to dream big and have the confidence to turn those dreams into something tangible that you can enjoy, be proud of, or even sell!  Life is a project. You are the manager. Whether you want to learn the efficacious principles used by companies and individuals around the world to bring new products and services to the market, or whether you want to learn the nuts and bolts of project management, Project Management for You will help you accomplish just that. And in the process, you will realize that life is a project, and you are the manager. 1. Language: English. Narrator: Cesar Abeid. Audio sample: http://samples.audible.de/bk/acx0/169168/bk_acx0_169168_sample.mp3. Digital audiobook in aax.

Anbieter: Audible
Stand: 21.02.2020
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World Without Mind: The Existential Threat of B...
9,95 € *
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A New York Times Book Review Notable Book of 2017Franklin Foer reveals the existential threat posed by big tech, and in his brilliant polemic gives us the toolkit to fight their pervasive influence.Over the past few decades, there has been a revolution in terms of who controls knowledge and information. This rapid change has imperiled the way we think. Without pausing to consider the cost, the world has rushed to embrace the products and services of four titanic corporations. We shop with Amazon; socialize on Facebook; turn to Apple for entertainment; and rely on Google for information. These firms sell their efficiency and purport to make the world a better place, but what they have done instead is to enable an intoxicating level of daily convenience. As these companies have expanded, marketing themselves as champions of individuality and pluralism, their algorithms have pressed us into conformity and laid waste to privacy. They have produced an unstable and narrow culture of misinformation, and put us on a path to a world without private contemplation, autonomous thought, or solitary introspection - a world without mind. In order to restore our inner lives, we must avoid being coopted by these gigantic companies, and understand the ideas that underpin their success.Elegantly tracing the intellectual history of computer science - from Descartes and the enlightenment to Alan Turing to Stewart Brand and the hippie origins of today's Silicon Valley - Foer exposes the dark underpinnings of our most idealistic dreams for technology. The corporate ambitions of Google, Facebook, Apple, and Amazon, he argues, are trampling longstanding liberal values, especially intellectual property and privacy. This is a nascent stage in the total automation and homogenization of social, political, and intellectual life. By reclaiming our private authority over how we intellectually engage with the world, we have the power to ste 1. Language: English. Narrator: Marc Cashman. Audio sample: http://samples.audible.de/bk/peng/003280/bk_peng_003280_sample.mp3. Digital audiobook in aax.

Anbieter: Audible
Stand: 21.02.2020
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Nimble, Focused, Feisty: Organizational Culture...
9,95 € *
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Leaders have talked about the importance of corporate culture for decades, but the success of iconic companies like GE, Apple, and Google show how culture is a strategic lever that can be utilized for driving growth, change, and innovation. In this new age of globalization, rapid technology shifts, and constant disruption, the 21st-century marketplace is more volatile and uncertain than ever. To thrive, businesses need a new kind of emphasis around culture. Sara Roberts, former CEO and founder of Roberts Golden and a seasoned executive consultant to dozens of Fortune 500 companies and CEOs, sees how flourishing companies - from established market leaders to the surprising upstarts - share three distinct attributes: Nimble: They are much faster and more agile than ordinary organizations Focused: They use their sense of purpose as a lens to understand and meet the needs of customers and markets Feisty: They play big and act bold to capitalize on advantages and outmuscle the competition For successful companies in this new era, culture is not about playing defense but about going on offense. It's purposely designed, leveraged, and honed to deliver value and drive growth. In Nimble, Focused, Feisty, Roberts provides not only a look into what these organizations are doing differently but also a blueprint and framework so your company can create a cultural strategy to thrive in the new era. 1. Language: English. Narrator: Marguerite Gavin. Audio sample: http://samples.audible.de/bk/gdan/002023/bk_gdan_002023_sample.mp3. Digital audiobook in aax.

Anbieter: Audible
Stand: 21.02.2020
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