Angebote zu "Customer" (33 Treffer)

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Think Simple: How Smart Leaders Defeat Complexi...
9,95 € *
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Simplicity is arguably the most potent weapon in business - attracting customers, motivating employees, helping companies to outthink competitors, and creating new efficiencies. Yet rarely is it as simple as it looks. Ken Segall's first book, Insanely Simple, was based on observations gained from 12 years working as Steve Jobs' advertising agency creative director, first with NeXT and then with Apple. He saw firsthand that Jobs looked at everything through the lens of simplicity. His obsession with simplicity was visible not just in Apple's products. You could see it in the way the company was organized and how it innovated, advertised, sold at retail, and provided customer service. In practice simplicity was Jobs' most powerful business weapon. It helped Apple distinguish its products and create entirely new product categories, and it put distance between Apple and its competitors. But while Apple is a terrific example of a company that has been propelled by the power of simplicity, it is hardly alone. Inspired by the ways Apple has benefited from the power of simplicity, Segall set out to find other companies that were traveling this path. He wanted to learn more about the thinking of their leaders. He felt that if he could chronicle the experiences of those who have successfully simplified, it would be an invaluable guide for everyone who would like to do the same. This book is the result of his journey into simplicity in companies around the world. Many of the "heroes of simplicity" profiled in this book are probably not on your list of usual suspects. Segall had conversations with over 40 men and women from a wide range of industries, in companies big and small, established and up and coming, famous and below the radar. Each leader has a fascinating point of view about how simplicity has helped improve his or her company and set it apart from competitors. Each is unique, yet, as you'll find, ma 1. Language: English. Narrator: Ken Segall. Audio sample: http://samples.audible.de/bk/peng/002844/bk_peng_002844_sample.mp3. Digital audiobook in aax.

Anbieter: Audible
Stand: 21.02.2020
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The Big Data-Driven Business: How to Use Big Da...
9,95 € *
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Get the expert perspective and practical advice on big data. The Big Data-Driven Business: How to Use Big Data to Win Customers, Beat Competitors, and Boost Profits makes the case that big data is for real, and more than just big hype. The audiobook uses real-life examples - from Nate Silver to Copernicus, and Apple to Blackberry - to demonstrate how the winners of the future will use big data to seek the truth. Written by a marketing journalist and the CEO of a multi-million-dollar B2B marketing platform that reaches more than 90% of the U.S. business population, this book is a comprehensive and accessible guide on how to win customers, beat competitors, and boost the bottom line with big data. The marketplace has entered an era where the customer holds all the cards. With unprecedented choice in both the consumer world and the B2B world, it's imperative that businesses gain a greater understanding of their customers and prospects. Big data is the key to this insight, because it provides a comprehensive view of a company's customers - who they are, and who they may be tomorrow. The Big Data-Driven Business is a complete guide to the future of business as seen through the lens of big data, with expert advice on real-world applications. Learn what big data is, and how it will transform the enterprise. Explore why major corporations are betting their companies on marketing technology. Read case studies of big data winners and losers. Discover how to change privacy and security, and remodel marketing. Better information allows for better decisions, better targeting, and better reach. Big data has become an indispensable tool for the most effective marketers in the business, and it's becoming less of a competitive advantage and more like an industry standard. Remaining relevant as the marketplace evolves requires a full understanding and application of big data, and this audiobook provides the practical guidance businesses need. 1. Language: English. Narrator: A.T. Chandler. Audio sample: http://samples.audible.de/bk/adbl/022458/bk_adbl_022458_sample.mp3. Digital audiobook in aax.

Anbieter: Audible
Stand: 21.02.2020
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Project Management for You: How to Turn Your Id...
9,95 € *
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Do you have an idea you’d like to turn into reality but you’re feeling stuck? Have you ever thought about accomplishing something big, but it seemed too complex? Would you like to be doing bigger and better things in your life, but you don’t know where to start?  Project Management for You is the answer. Cesar Abeid has been there, and it wasn’t until he learned the principles of project management that he was able to start turning his ideas into reality, delivering on his promises, and getting things done. In Project Management for You, Cesar unlocks these tested and proven principles that allow big corporations like Apple and Google to make detailed promises of new products and services to their customer base months in advance and still deliver it 100 percent of the time.  Easy to understand, skipping the corporate lingo, and using powerful and colorful stories, Cesar will take you step by step through the stages of bringing an idea to reality. This audiobook will empower you to dream big and have the confidence to turn those dreams into something tangible that you can enjoy, be proud of, or even sell!  Life is a project. You are the manager. Whether you want to learn the efficacious principles used by companies and individuals around the world to bring new products and services to the market, or whether you want to learn the nuts and bolts of project management, Project Management for You will help you accomplish just that. And in the process, you will realize that life is a project, and you are the manager. 1. Language: English. Narrator: Cesar Abeid. Audio sample: http://samples.audible.de/bk/acx0/169168/bk_acx0_169168_sample.mp3. Digital audiobook in aax.

Anbieter: Audible
Stand: 21.02.2020
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Growth IQ
10,49 € *
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The Wall Street Journal Top Ten Bestseller: The 10 strategies to sustainable growth, based on a purpose-led culture for all businesses. 'A worthy successor to Michael Porter, Bova's book is that rare gift: it opens doors for new ideas and new actions. No glib answers here, simply hard-won wisdom that will provoke big changes for organizations large and small.' - Seth Godin, author of Linchpin Tiffani Bova, the Growth and Innovation Evangelist at Salesforce, draws on her expertise as a consultant and practitioner to devise a new framework for business leaders looking to pursue growth. We're witnessing an age of endless customization, and growth strategy is no exception. There's no one size fits all strategy; a winning strategy for one business may spell doom for another. In Growth IQ, Bova determines that there are ten simple - but easily misunderstood - growth paths, and explains how companies can get a handle on their particular business context, and use it to determine the right combination and sequence of growth paths to take them into the future. Bova breaks down the strategies deployed by a wide range of companies to show you how: GE and John Deere have lasted over a century and continue to thrive by combining their strategy of innovative product development with a renewed focus on R&D and customer experience. Marvel transformed from a struggling comic book publisher to a global entertainment behemoth by realigning their market penetration strategy to focus on comic book characters, instead of just comic books. Gateway's attempt at market expansion into brick-and-mortar retail led to its failure, while the same move by Apple has accelerated its growth. Whether your company is on a growth spurt, in a worrying stall, or showing signs of decline, Growth IQ is your map to charting the course of your company's future.

Anbieter: buecher
Stand: 21.02.2020
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Growth IQ
10,49 € *
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The Wall Street Journal Top Ten Bestseller: The 10 strategies to sustainable growth, based on a purpose-led culture for all businesses. 'A worthy successor to Michael Porter, Bova's book is that rare gift: it opens doors for new ideas and new actions. No glib answers here, simply hard-won wisdom that will provoke big changes for organizations large and small.' - Seth Godin, author of Linchpin Tiffani Bova, the Growth and Innovation Evangelist at Salesforce, draws on her expertise as a consultant and practitioner to devise a new framework for business leaders looking to pursue growth. We're witnessing an age of endless customization, and growth strategy is no exception. There's no one size fits all strategy; a winning strategy for one business may spell doom for another. In Growth IQ, Bova determines that there are ten simple - but easily misunderstood - growth paths, and explains how companies can get a handle on their particular business context, and use it to determine the right combination and sequence of growth paths to take them into the future. Bova breaks down the strategies deployed by a wide range of companies to show you how: GE and John Deere have lasted over a century and continue to thrive by combining their strategy of innovative product development with a renewed focus on R&D and customer experience. Marvel transformed from a struggling comic book publisher to a global entertainment behemoth by realigning their market penetration strategy to focus on comic book characters, instead of just comic books. Gateway's attempt at market expansion into brick-and-mortar retail led to its failure, while the same move by Apple has accelerated its growth. Whether your company is on a growth spurt, in a worrying stall, or showing signs of decline, Growth IQ is your map to charting the course of your company's future.

Anbieter: buecher
Stand: 21.02.2020
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Get to Aha!: Discover Your Positioning DNA and ...
9,95 € *
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From the marketing strategist who helped Steve Jobs launch the original Apple Macintosh comes a groundbreaking guide to positioning any company for industry dominance Andy Cunningham has been at the forefront of tech and innovation since day one, and she's been helping companies create new product categories ever since. Now she reveals the winning framework she uses to transform markets and industries. Get to Aha! shows how to establish the kind of foundation world-class brands are built on. Too many business leaders fail to ask the most basic questions about their company - Who are we? And why do we matter? - before they leap right into branding. Big mistake. A company must first know itself (establish its position) before it can express its identity (execute its branding). There are three types of companies in the world, each with its own DNA: Mothers are customer-oriented, Mechanics are product-oriented, and Missionaries are concept-oriented?and it's absolutely critical for business leaders to know which type their company is to create an authentic and ultimately "sticky" position in the market. A company's DNA is the key to achieving this and with it, a competitive advantage. Why? Because if a Mechanic creates a marketing campaign based on its belief that it is a Missionary, the underlying positioning will not ring true and the company won't gain a foothold in the market. But if a company positions itself in alignment with its DNA, it will resonate authentically and establish its role and relevance even in the face of a major competitor. Get to Aha! presents a clear step-by-step framework that will help you determine your company's precise position in the marketing landscape, using Andy's DNA-based methodology. It takes you through the process of performing "genetic testing" on your company, examining the market through the six Cs of positioning, and developing your positioning statement - a rat 1. Language: English. Narrator: Andy Cunningham. Audio sample: http://samples.audible.de/bk/graw/000265/bk_graw_000265_sample.mp3. Digital audiobook in aax.

Anbieter: Audible
Stand: 21.02.2020
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New IT Technology Issues Facing CIOs: How CIOs ...
9,95 € *
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It's always been known that the job of being CIO is a tough job. One of the reasons that this job is so hard to do well is because we stand on shifting ground. The technology that we use goes out of style and then gets replaced by new technology almost overnight. What you'll find inside: CRM news: the business of information technology is changing Practical IT clouds: what to do after the hype Unified communications is an opportunity for CIOs to show their value Web 3.0 is coming - are CIOs ready? One of your tasks as CIO is to be able to take a look at new and emerging technologies and determine which of these will impact your company. Due to the size of this task, it is often helpful to go to outside sources to get help in evaluating all of the new technologies. Almost all of the emerging technologies involve massive amounts of data. How to store, process, and create results from this data is one critical new technology that all CIOs will have to master. In the world of IT, big projects make up a lot of what we do. Things like implementing new and novel customer relationship management (CRM) systems or special purpose applications like have been done for the London Stock Exchange are what we do. However, once done, we are then responsible for ensuring that our creations stay up and running. Decisions are a key part of being a CIO. No matter if it's trying to decide between an Apple based product or a Windows product, these are never easy decisions. As changes have rolled through the world of healthcare, CIOs have been drawn in and have had to make many different decisions about how systems should operate. Keeping your company out in front of the competition is part of the job of being CIO. What this entails these days is that you need to be able to implement complex-event processing and start to move key business applications to the cloud. 1. Language: English. Narrator: Dr. Jim Anderson. Audio sample: http://samples.audible.de/bk/acx0/076163/bk_acx0_076163_sample.mp3. Digital audiobook in aax.

Anbieter: Audible
Stand: 21.02.2020
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Being the Boss: Get the Work Done , Hörbuch, Di...
9,95 € *
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Being the Boss starts and ends with doing the work. The role models should be Jack Welch, ex-CEO of GE; Steve Jobs at Apple; and Jeff Bezos at Amazon. They get out in front of the work and lead the charge. Only then do they assess their talent to see who to enlist to help them. This audiobook emphasizes that, even if you get the boss job because you get along with people, have leadership skills, or network well, the key is doing the work - getting the job done. And checking with your boss to be sure you are doing exactly what he or she wants. Once a day is not too often. "Boss, am I focused on what you want me to be?" Few say it; hard to get very off course if you keep calibrating, says the author. The author suggests exactly what you should do on each day in week one and in your second week of bossing. Don't sit back and assess, he advises, as so many people do. Get after it, get things done, and enlist those you need to support your efforts, both people reporting to you and those that don't, inside and outside your organization. Lou Gerstner, when he became IBM's CEO, famously started by talking to customers: "What do you want? What can we do better?" He scheduled 40% of his time with customers. And lhe eft a can do, get it done, sales VP in charge as CEO when he left. The work always starts with the customer, the author points out. Start there. And he provides interesting tips about how to deal with the people reporting to you: keep the ones that can help; return the ones that can't to HR, but keep them in your budget until HR can place them elsewhere or eliminate them. Don't harm people; just move them out. And quickly. You should get this done by Friday of your first week when still in your honeymoon period with your boss. The author says he has never met an effective CEO or boss who said he or she acted too quickly in removing people. But, and this is a big but, don't harm them. Move them to HR; keep them on the budget; supp 1. Language: English. Narrator: Deaver Brown. Audio sample: http://samples.audible.de/bk/smag/000104/bk_smag_000104_sample.mp3. Digital audiobook in aax.

Anbieter: Audible
Stand: 21.02.2020
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The Customer Trap
35,30 € *
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American business is dysfunctional. Companies of all sizes follow the mistaken belief that their products and services are best sold through mega-customers with pervasive market reach, such as Amazon and Walmart. Far too many business leaders fail to realize - until it is too late - that the relentless pursuit of volume at all cost is not the key to long-term profits and success.The Customer Trap: How to Avoid the Biggest Mistake in Business is Thomas and Wilkinson's sequel to The Distribution Trap: Keeping Your Innovations from Becoming Commodities , which won the Berry-American Marketing Association Prize for the best marketing book of 2010. The Distribution Trap contended that cracking the big-box channel is not necessarily the Holy Grail that many marketers assume it is. The Customer Trap takes this thesis to the next level by arguing that all companies, regardless of the industry there are in, should maintain control over their sales and distribution channels. Volume forgone by avoiding the mass market is more than offset by higher margins and stronger brand equity.The Customer Trap shows that giving power to a customer who violates "the ten percent rule" sets a company up for ruin. Yet, when presented with the opportunity to push more sales through large customers, most decision-makers jump at the chance. As a result, marketing has come to resemble a relentless quest for efficiency and scale. Demands from mega-customers in the form of discounts, deals, and incentives erode the integrity of the brand and what it originally stood for. Lower margins become the norm and cost-saving compromises on quality take over. In time, the brand suffers and, in some cases, fails outright. Stark examples from Oreck Vacuum Cleaners, Rubbermaid, Goodyear, Levi's, and others illustrate the perils of falling into the "customer trap."This book demonstrates in vivid detail how to thrive by controlling your sales and distribution. The authors show how many firms, such as STIHL Inc., etailz, Apple, Red Ant Pants, and Columbia Paints & Coatings, have prospered by avoiding the "customer trap" - and how your company can have similar success.

Anbieter: Dodax
Stand: 21.02.2020
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