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Word of Mouth Marketing: How Smart Companies Ge...
9,95 € *
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THE NEW YORK TIMES, USA TODAY MONEY, AND AMAZON BESTSELLER Master word of mouth marketing with this fun, practical, hands-on guide. With straightforward advice and humor, word of mouth expert Andy Sernovitz will show you how the world's most respected and profitable companies get their best customers for free through the power of word of mouth. Learn the five essential steps that make word of mouth work and everything you need to get started. Understand how easy it is to work with social media, viral marketing, evangelists, and buzz. Start using simple techniques that start conversations: 3 Reasons People Talk About You 4 Rules of Word of Mouth Marketing 5 Ts of Word of Mouth Marketing 6 Big Ideas: Deep Stuff That Changes Marketing Forever Find out what sparks the irrepressible enthusiasm of Apple and TiVo fans. Understand why everyone is talking about a certain restaurant, car, band, or dry cleaner -- and why other businesses and products are ignored. Discover why some products become huge successes without a penny of promotion -- and why some multi-million-dollar advertising campaigns fail to get noticed. Open your eyes to a new way of doing business: Honest marketing makes more money, because customers who trust you will talk about you. Learn how to be the remarkable company that people want to share with their friends. 1. Language: English. Narrator: Dave Mallow. Audio sample: http://samples.audible.de/bk/acx0/002827/bk_acx0_002827_sample.mp3. Digital audiobook in aax.

Anbieter: Audible
Stand: 21.02.2020
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The Supercharged Hormone Diet: An Easy Program ...
9,95 € *
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Get ready to cook a mouthwatering assortment of delicious recipes. Yes, that's right. The Essential Kitchen Series delivers a wonderful collection of unique recipes in one quick purchase. You'll get an assortment of recipes that are big on taste and can easily be made at home. Enjoy a host of recipes that will simplify meal planning, save you time, and help you enjoy something delicious. Recipes have never been so easy to prepare This cookbook is packed with so much fun and flavor that you'll be amazed at what you can create. Just take a look at some of the vibrant recipes we've included: Marinara Sauce with Eggs Overnight Chia Seed Pudding Delight Green Veg & Egg Friendly Apple Smoothie There is literally no way to go wrong with these wonderful recipes. An incredible assortment of fantastic dishes There really is no better way to prepare a nutritious recipe than as described in this masterful recipe collection. In this unusually simple guide, you'll learn how to make the most of your time, utilizing fresh ingredients, sensational spices, and robust flavors. If you've ever wanted to step outside the norm and try something different, this is the recipe collection intended for you. Where else will you learn to make so many different dishes in a single download? Bring a new blend of unique flavors into your kitchen, and make some delicious light-calorie recipes today! 1. Language: English. Narrator: Lisa LaRue. Audio sample: http://samples.audible.de/bk/acx0/057669/bk_acx0_057669_sample.mp3. Digital audiobook in aax.

Anbieter: Audible
Stand: 21.02.2020
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New York: Guide to NYC: History of New York - W...
9,95 € *
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How can a city grow into a nation’s largest metropolis in less than 500 years?  This is the story of one of the greatest cities in the world. New York. A city that has grown economically and culturally beyond imagining into a prosperous metropolis with one of the most diverse populations in the nation. A city that fought for equality and civil rights and has been the epicenter of social progress and a source of inspiration throughout the world. With New York: Guide to NYC: History of New York - Where the Most Important People, Places, and Events Shaped the History of New York City, Raymond C. Nelson takes readers on a tour through time of the Big Apple. You’ll: Meet the culture that inhabited New York for thousands of years before European’s discovered a new continent Glimpse the city’s early colonial days as settlers traded and farmed on Manhattan and in Brooklyn Watch the city grow prosperous through trade and exploitation See New York gain independence from British rule Look at the population explode through the 19th century and witness the events that made it the financial center of the United States of America Learn about New York’s landmarks and essential places to see and visit Whether you live in New York City or are planning a visit, New York: Guide to NYC: History of New York - Where the Most Important People, Places, and Events Shaped the History of New York City is an excellent way to learn more about America’s largest city. Don’t miss anything that New York has to offer. 1. Language: English. Narrator: Eric Linden. Audio sample: http://samples.audible.de/bk/acx0/099973/bk_acx0_099973_sample.mp3. Digital audiobook in aax.

Anbieter: Audible
Stand: 21.02.2020
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Turning Silicon Into Gold: The Strategies, Fail...
23,99 € *
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A few square miles of Northern California contain some of the world's largest companies whose products affect billions of people every single day. What made these giants of Silicon Valley as impactful as they are? What do their paths to success have in common? Turning Silicon into Gold is a sharp analysis of 25 case studies examining just that. Authors Griffin Kao, Jessica Hong, Michael Perusse, and Weizhen Sheng provide relevant commentary as they explore the stories behind companies such as Apple, Amazon, OpenTable, and many more. These organizations used unique problem-solving strategies to forever change the face of tech-whether it was Facebook's second mover advantage over MySpace or Nintendo's leap of faith in the 1980s to revitalize the video game industry. Learn by example as Turning Silicon into Gold divulges the inner workings behind some of the most significant business decisions in tech history. The nuanced ways these companies tackled emerging markets and generated growth in uncertain times is essential knowledge for modern business leaders, innovators, and aspiring founders. Whether you are simply curious about the origins of the world's tech giants or you are an entrepreneur looking for inspiration, the thoughtful, comprehensive case study collection that is Turning Silicon into Gold belongs on your bookshelf. What You Will Learn Understand why companies like Amazon, Facebook, OpenTable and more have made some controversial and strategic decisions Realize how Big Data is driving the success of many new and mature ventures See how tech companies are tackling emerging markets and generating growth Examine how capital flows through the tech industry Who This Book is For The book is for people currently in or interested in exploring a career in the intersection of technology and business, such as product management, entrepreneurship, or non-coding positions at a tech company-it's also great for people generally curious about how the tech industry operates. The book offers case studies in an engaging and approachable way, while still providing important takeaways and probing questions-perfect for the casual reader or even someone trying to prepare for interviews.

Anbieter: buecher
Stand: 21.02.2020
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Turning Silicon Into Gold: The Strategies, Fail...
23,99 € *
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A few square miles of Northern California contain some of the world's largest companies whose products affect billions of people every single day. What made these giants of Silicon Valley as impactful as they are? What do their paths to success have in common? Turning Silicon into Gold is a sharp analysis of 25 case studies examining just that. Authors Griffin Kao, Jessica Hong, Michael Perusse, and Weizhen Sheng provide relevant commentary as they explore the stories behind companies such as Apple, Amazon, OpenTable, and many more. These organizations used unique problem-solving strategies to forever change the face of tech-whether it was Facebook's second mover advantage over MySpace or Nintendo's leap of faith in the 1980s to revitalize the video game industry. Learn by example as Turning Silicon into Gold divulges the inner workings behind some of the most significant business decisions in tech history. The nuanced ways these companies tackled emerging markets and generated growth in uncertain times is essential knowledge for modern business leaders, innovators, and aspiring founders. Whether you are simply curious about the origins of the world's tech giants or you are an entrepreneur looking for inspiration, the thoughtful, comprehensive case study collection that is Turning Silicon into Gold belongs on your bookshelf. What You Will Learn Understand why companies like Amazon, Facebook, OpenTable and more have made some controversial and strategic decisions Realize how Big Data is driving the success of many new and mature ventures See how tech companies are tackling emerging markets and generating growth Examine how capital flows through the tech industry Who This Book is For The book is for people currently in or interested in exploring a career in the intersection of technology and business, such as product management, entrepreneurship, or non-coding positions at a tech company-it's also great for people generally curious about how the tech industry operates. The book offers case studies in an engaging and approachable way, while still providing important takeaways and probing questions-perfect for the casual reader or even someone trying to prepare for interviews.

Anbieter: buecher
Stand: 21.02.2020
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Predator: The Essential Comics Volume 1
23,90 CHF *
zzgl. 3,50 CHF Versand

The essential introduction to Predator in the comics! Brutal, invisible, nearly unstoppable. He is the hunter from the stars . . . the Predator. They seek the strongest, the most dangerous game--good or evil. They come in the hottest years (unless they crash land in the middle of a Siberian winter), and they don't leave until they've taken their quota of trophies (usually human skulls). But if NYPD detectives Schaefer and Rasche have anything to say about it, the hunt if over! From the Big Apple to the Russian steppes to the jungles of Central America, the detectives and their allies pursue their quarries. And they always get their . . . alien. Before the film Predator 2, there were these comics--a four-color sequel to one of the greatest action films of all time. Written by Mark Verheiden (before he went on to write The Mask, Timecop, Battlestar Galactica, Daredevil and more of your favorite films and TV shows), and illustrated by comics mainstays Chris Warner (creator of Barb Wire) and Ron Randall (creator of Trekker).

Anbieter: Orell Fuessli CH
Stand: 21.02.2020
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Cookwise
39,90 CHF *
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Can you tell whether a recipe will work before you cook it? You can if you really know what's cooking. In the long-awaited CookWise, food sleuth Shirley Corriher tells you how and why things happen in cooking. When you know how to estimate the right amount of baking powder, you can tell by looking at the recipe that the cake is overleavened and may fall. When you know that too little liquid for the amount of chocolate in a recipe can cause the chocolate to seize and become a solid grainy mass, you can spot chocolate truffle recipes that will be a disaster. And, in both cases, you know exactly how to 'fix' the recipe. Knowing how ingredients work, individually and in combination, will not only make you more aware of the cooking process, but transform you into a confident and exceptional cook -- a cook who is in control. CookWise is a different kind of cookbook. There are over 230 outstanding recipes -- from Snapper Fingers with Smoked Pepper Tartar Sauce to Chocolate Stonehenge Slabs with Cappuccino Mousse -- but here each recipe serves not only to please the palate but to demonstrate the roles of ingredients and techniques. A What This Recipe Shows section summarizes the special cooking points being demonstrated in each recipe. This little bit of science in everyday language indicates which steps or ingredients are vital and cannot be omitted without consequences. Among the recipes you'll also find some surprises. Don't be afraid of a vinaigrette prepared without vinegar or a high-egg-white, crisp pâte â choux. Many of the concepts used here are Shirley's own. Try her method of sprinkling croissant or puff pastry dough with ice water before folding to keep it soft and easy to roll. CookWise covers everything from the rise and fall of cakes, through unscrambling the powers of eggs and why red cabbage turns blue during cooking but red peppers don't, to the essential role of crystals in making fudge. Want to learn about what makes a crust flaky? Try the Big-Chunk Fresh Apple Pie in Flaky cheese Crust. Discover for yourself what brining does to poultry in Juicy Roast Chicken. No matter what your cooking level, you'll find CookWise a revelation. Different people will use CookWise in different ways: Home cooks will value CookWise as a collection of extraordinarily good recipes. The busy chef can use CookWise as a reference book to look up and solve problems. Major headings are shown in the Contents and 42 At-a-Glance summary charts make problem solving quick and easy Beginning cooks can use CookWise as a howto book with easy-to-follow recipes that produce dishes looking and tasting like the work of an experienced chef. Food writers and test-kitchen chefs who are developing recipes can find the formulas and tips for successful recipes, Anyone who wants to improve a recipe can use CookWise as a guide. Here is how to make cakes moister, a pate A choux drier and crisper, a dish lighter or darker in color; how to make muffins peak better, cookies spread less, or a roast chicken juicier. Everyone who cooks needs to be able to spot bad recipes and save the time, money, and frustration that they cause. Many of the At-a-Glance charts point out specific problems. CookWise is not only informative, it's engrossing, and many sections react like a mystery story. The knowledge you gain from its pages will transform you, too, into a food sleuth, an informed and assured cook who can track down why sauces curdle or why the muffins were dry -- a cook who will never prepare a failed recipe again!

Anbieter: Orell Fuessli CH
Stand: 21.02.2020
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Understanding Bourdieu
129,00 CHF *
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'Bourdieu's work is formidable - the journey is tough. Follow this French foreign legion - take an apple, take a hanky - but take this book'. - Peter Beilharz , La Trobe University 'A good range of recent examples from popular culture are used to flesh out the material in accessible terms. These examples are deployed very well indeed - rather than being tacked-on illustrations of an idea, they are instead used at the heart of the explanation of the ideas'. - David Gauntlett, Leeds University Now considered one of the most influential thinkers of the 20th century, Pierre Bourdieu has left his mark on most of the 'big' theoretical issues in the world of contemporary theory: gender, subjectivity, the body, culture, citizenship, and globalization. His terms are now commonplace: 'social capital', 'cultural capital', 'field', and 'habitus'. Bourdieu examines how people conduct their lives in relation to one another and to major social institutions. He argues that culture and education aren't simply minor influences, but as important as economics in determining differences between groups of people. Unlike the other grand systematisers Marx and Foucault, Bourdieu has tested these arguments in detailed fieldwork. His range is eclectic, his vision is vast, and his writing is often dense and challenging. Understanding Bourdieu offers a comprehensive introduction to Bourdieu's work. It is essential reading for anyone tackling him for the first time.

Anbieter: Orell Fuessli CH
Stand: 21.02.2020
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Everything I Know about Marketing I Learned fro...
39,90 CHF *
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Want Market Share? Google It! 'Google is a once-in-a-generation company. Aaron Goldman has writtenan essential book that goes beyond telling us how Google became soimportant to explaining why the revolution it's leading will affecteveryone in media and marketing.' -Brian Morrissey, Digital Editor, Adweek 'An insightful tour of the elements that have made Google successful combinedwith a usable guide on how to apply this learning to your business.' -Rishad Tobaccowala , Chief Strategy & Innovation Officer, Vivaki About the Book You know you've hit it big when your namebecomes a verb-and no one knows thatbetter than Google. In just over 10 years,Google has become the world's most valuablebrand, consistently dominating its category andgenerating $6 billion in revenue per quarter. How does Google do it? In a word: marketing. You may not think Google does much marketing.Indeed, it doesn't do a lot of what has traditionallybeen viewed as marketing. But in today's digitalworld, marketing has taken new shape-andGoogle is at the cutting edge. In Everything I Know about Marketing I Learnedfrom Google, digital marketing expert AaronGoldman offers 20 powerful lessons straightfrom Google's playbook. Taking you deep intothe inner workings of the Googleplex (which aresimpler than you think), Goldman provides theknowledge and tools you need to build and growyour brand (which is also simpler than you think). Along the way, he shows how Google's tacticsare being used by a wide range of successfulcorporations, from Apple to Zappos. Key principlesinclude: Tap into the Wisdom of Crowds: Get the signalsyou need directly from your customers Keep It Simple, Stupid: Craft messagespeople can grasp in a nanosecond andpass along Don't Interrupt: Join the conversation-but avoid disrupting it Act Like Content: Provide value, notsales pitches Test Everything: Take no detail of your programfor granted; you can always improve Show Off Your Assets: Distribute yourbrand everywhere The beauty of it all is that these Googley lessonscan be applied to every aspect of marketing,in organizations of any size. Whether you run aPR department in a multinational corporation orserve as the sole marketer in a small business,these tactics work. In its mission to 'organize the world's information,'Google has rewritten the book onmarketing. Use Everything I Know about MarketingI Learned from Google to remake your ownorganization's marketing-and engage morecustomers than ever.

Anbieter: Orell Fuessli CH
Stand: 21.02.2020
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