THE NEW YORK TIMES, USA TODAY MONEY, AND AMAZON BESTSELLER Master word of mouth marketing with this fun, practical, hands-on guide. With straightforward advice and humor, word of mouth expert Andy Sernovitz will show you how the world's most respected and profitable companies get their best customers for free through the power of word of mouth. Learn the five essential steps that make word of mouth work and everything you need to get started. Understand how easy it is to work with social media, viral marketing, evangelists, and buzz. Start using simple techniques that start conversations: 3 Reasons People Talk About You 4 Rules of Word of Mouth Marketing 5 Ts of Word of Mouth Marketing 6 Big Ideas: Deep Stuff That Changes Marketing Forever Find out what sparks the irrepressible enthusiasm of Apple and TiVo fans. Understand why everyone is talking about a certain restaurant, car, band, or dry cleaner -- and why other businesses and products are ignored. Discover why some products become huge successes without a penny of promotion -- and why some multi-million-dollar advertising campaigns fail to get noticed. Open your eyes to a new way of doing business: Honest marketing makes more money, because customers who trust you will talk about you. Learn how to be the remarkable company that people want to share with their friends. 1. Language: English. Narrator: Dave Mallow. Audio sample: http://samples.audible.de/bk/acx0/002827/bk_acx0_002827_sample.mp3. Digital audiobook in aax.
Want Market Share? Google It! You know you've hit it big when your name becomes a verb - and no one knows that better than Google. In just over 10 years, Google has become the world's most valuable brand, consistently dominating its category and generating $6 billion in revenue per quarter. How does Google do it? In a word: marketing. You may not think Google does much marketing. Indeed, it doesn't do a lot of what has traditionally been viewed as marketing. But in today's digital world, marketing has taken new shape - and Google is at the cutting edge. In Everything I Know about Marketing I Learned from Google, digital marketing expert Aaron Goldman offers 20 powerful lessons straight from Google's playbook. Taking you deep into the inner workings of the Googleplex (which are simpler than you think), Goldman provides the knowledge and tools you need to build and grow your brand (which is also simpler than you think). Along the way, he shows how Google's tactics are being used by a wide range of successful corporations, from Apple to Zappos. Key principles include: Tap into the Wisdom of Crowds: Get the signals you need directly from your customers Keep It Simple, Stupid: Craft messages people can grasp in a nanosecond and pass along Don't Interrupt: Join the conversation - but avoid disrupting it Act Like Content: Provide value, not sales pitches Test Everything: Take no detail of your program for granted; you can always improve Show Off Your Assets: Distribute your brand everywhere The beauty of it all is that these Googley lessons can be applied to every aspect of marketing, in organizations of any size. Whether you run a PR department in a multinational corporation or serve as the sole marketer in a small business, these tactics work. In its mission to "organize the world's information 1. Language: English. Narrator: Wayne Shepherd. Audio sample: http://samples.audible.de/bk/graw/000104/bk_graw_000104_sample.mp3. Digital audiobook in aax.
Do you want to learn the progress made in the web marketing space and how you can exploit it for your marketing strategies? Do you want to gain an edge over your business’s competitors? If you want to know how machine learning and artificial intelligence technology can give your business a major performance boost, then keep reading. The Fourth Industrial Revolution is upon us, led by the artificial intelligence technology and setting the humankind for a global social transformation. The powerful applications of AI have already transformed our daily lives. Tools such as virtual personal and home assistants (like Siri in Apple Pods and Alexa in Amazon Echo) have become everyday usage products. Moreover, our digital lives have inundated organizations with astronomical volumes of data with hidden treasures of valuable insights. This information can be uncovered with the use of big data analytics and applied in combination with the artificial intelligence technology to increase your business performance efficiency. Learning to incorporate the artificial intelligence applications, machine learning, and big data analytics in line with your company’s domain can only give your business positive results.Machine Learning includes three books:Machine Learning for BeginnersArtificial Intelligence Business ApplicationsArtificial Intelligence and Machine Learning for BusinessOur aim with this book is to provide you a 360-degree view of the fundamentals and importance of machine learning and artificial intelligence technology. You will learn:The fundamentals of artificial intelligence and machine learning applications, and why are they so important in the world today.Gain an in-depth understanding of 12 of the most popular artificial intelligence tools in the market, in an easy to understand and colloquial language.The science of big data and ho 1. Language: English. Narrator: Ron Garner, Michael Fryar. Audio sample: http://samples.audible.de/bk/acx0/182304/bk_acx0_182304_sample.mp3. Digital audiobook in aax.
Do you want to learn the progress made in the web marketing space and how you can exploit it for your marketing strategies? Do you want to gain an edge over your business’s competitors?If you want to know how artificial intelligence technology can give your business a major performance boost, then keep reading.The fourth industrial revolution is upon us, led by the artificial intelligence technology and setting the humankind for a global social transformation. The powerful applications of AI have already transformed our daily lives. Tools such as virtual personal and home assistants (like Siri in Apple Pods and Alexa in Amazon Echo) have become everyday usage products. Moreover, our digital lives have inundated organizations with astronomical volumes of data with hidden treasures of valuable insights. This information can be uncovered with the use of big data analytics and applied in combination with the artificial intelligence technology to increase your business performance efficiency. Learning to incorporate the artificial intelligence applications, machine learning, and big data analytics in line with your company’s domain can only give your business positive results.Our aim with this audiobook is to provide you a 360 view of the fundamentals and importance of artificial intelligence technology.You will learn:The fundamentals of artificial intelligence and machine learning applications, and why are they so important in the world today.Gain an in-depth understanding of 12 of the most popular artificial intelligence tools in the market, in an easy to understand and colloquial language.The science of big data and how companies are increasingly employing good analytical tools to makes sense of an estimated 1.7 MB of data that will be generated per second per person by 2020.What different types of machine learning algorithms are and how they work to make machines able to learn and train 1. Language: English. Narrator: Michael Fryar. Audio sample: http://samples.audible.de/bk/acx0/162080/bk_acx0_162080_sample.mp3. Digital audiobook in aax.
Seth Godin, one of today's most influential business thinkers, writes best-selling books like Purple Cow and All Marketers Are Liars. And in between those annual books, he delivers a daily stream of ideas on one of the world's most popular blogs. Collected here for the first time are eight years of his very best blog posts, magazine columns, and e-books. Small is the New Big offers ideas and stories that can change how you work, what you buy, and how you see the world. It's an entertaining snapshot of Godin's fiercely original brain. Who else would argue that Fluffernutter was a brilliant business model? That we need a service that charges to send e-mail? That you can learn more about design at Hershey Park than at an Apple store, and more about marketing at summer camp than at b-school? All of these riffs add up to a few essential themes: Small is the new big because big has gone from a huge advantage to a liability. Authentic stories spread and last, but lies get exposed faster than ever. The ability to change fast is the single best asset for any person or organization. Aretha was right: Respect is the secret to success. It's easier than ever to become remarkable. There's no excuse for sticking with mediocrity. 1. Language: English. Narrator: Seth Godin. Audio sample: http://samples.audible.de/bk/high/000269/bk_high_000269_sample.mp3. Digital audiobook in aax.
From the marketing strategist who helped Steve Jobs launch the original Apple Macintosh comes a groundbreaking guide to positioning any company for industry dominance Andy Cunningham has been at the forefront of tech and innovation since day one, and she's been helping companies create new product categories ever since. Now she reveals the winning framework she uses to transform markets and industries. Get to Aha! shows how to establish the kind of foundation world-class brands are built on. Too many business leaders fail to ask the most basic questions about their company - Who are we? And why do we matter? - before they leap right into branding. Big mistake. A company must first know itself (establish its position) before it can express its identity (execute its branding). There are three types of companies in the world, each with its own DNA: Mothers are customer-oriented, Mechanics are product-oriented, and Missionaries are concept-oriented?and it's absolutely critical for business leaders to know which type their company is to create an authentic and ultimately "sticky" position in the market. A company's DNA is the key to achieving this and with it, a competitive advantage. Why? Because if a Mechanic creates a marketing campaign based on its belief that it is a Missionary, the underlying positioning will not ring true and the company won't gain a foothold in the market. But if a company positions itself in alignment with its DNA, it will resonate authentically and establish its role and relevance even in the face of a major competitor. Get to Aha! presents a clear step-by-step framework that will help you determine your company's precise position in the marketing landscape, using Andy's DNA-based methodology. It takes you through the process of performing "genetic testing" on your company, examining the market through the six Cs of positioning, and developing your positioning statement - a rat 1. Language: English. Narrator: Andy Cunningham. Audio sample: http://samples.audible.de/bk/graw/000265/bk_graw_000265_sample.mp3. Digital audiobook in aax.
A New York Times Book Review Notable Book of 2017Franklin Foer reveals the existential threat posed by big tech, and in his brilliant polemic gives us the toolkit to fight their pervasive influence.Over the past few decades, there has been a revolution in terms of who controls knowledge and information. This rapid change has imperiled the way we think. Without pausing to consider the cost, the world has rushed to embrace the products and services of four titanic corporations. We shop with Amazon; socialize on Facebook; turn to Apple for entertainment; and rely on Google for information. These firms sell their efficiency and purport to make the world a better place, but what they have done instead is to enable an intoxicating level of daily convenience. As these companies have expanded, marketing themselves as champions of individuality and pluralism, their algorithms have pressed us into conformity and laid waste to privacy. They have produced an unstable and narrow culture of misinformation, and put us on a path to a world without private contemplation, autonomous thought, or solitary introspection - a world without mind. In order to restore our inner lives, we must avoid being coopted by these gigantic companies, and understand the ideas that underpin their success.Elegantly tracing the intellectual history of computer science - from Descartes and the enlightenment to Alan Turing to Stewart Brand and the hippie origins of today's Silicon Valley - Foer exposes the dark underpinnings of our most idealistic dreams for technology. The corporate ambitions of Google, Facebook, Apple, and Amazon, he argues, are trampling longstanding liberal values, especially intellectual property and privacy. This is a nascent stage in the total automation and homogenization of social, political, and intellectual life. By reclaiming our private authority over how we intellectually engage with the world, we have the power to ste 1. Language: English. Narrator: Marc Cashman. Audio sample: http://samples.audible.de/bk/peng/003280/bk_peng_003280_sample.mp3. Digital audiobook in aax.
From Peter Drucker to Sheryl Sandberg, from The Five Dysfunctions of a Team to Creativity Inc., here are the 50 most important titles on organisational and personal success. Brand new title in the best-selling series.What do great enterprises have in common? What sort of person starts them? A single idea can help you find the next big thing, but it takes time to trawl through hundreds of business books to find inspiration. With insightful commentaries on the landmark writings of old and new, 50 Business Classics presents the great entrepreneur stories, the best management thinking and the proven ideas on strategy, innovation and marketing - in one volume.50 Business Classics presents the key ideas from classic texts such as My Years with General Motors and Michael Gerber's The E-Myth Revisited to contemporary business lessons from the rise of tech giants like Google, Apple and Amazon. It contains revealing biographies of luminaries like Steve Jobs and Warren Buffett, as well as lesser-known stories including creation of publishing giant Penguin and Chinese behemoth Alibaba. Here you'll find the texts and ideas that matter in:EntrepreneurshipLeadershipManagementStrategyBusiness historyPersonal developmentTechnology and innovation Summarising the smartest thinking for today's professional success, 50 Business Classics provides inspiration and insights for entrepreneurs, executives and students of business and management alike. 1. Language: English. Narrator: John Chancer. Audio sample: http://samples.audible.de/bk/hodd/001992/bk_hodd_001992_sample.mp3. Digital audiobook in aax.
Currently about two percent of all app developers can claim about 55 percent of all the revenue generated by apps each year. If you are looking for a way to break into this elite group, then App Marketing: Top Mobile App Monetization and Promotion Strategies is the book that you have been waiting for. While the early days of the app business meant a gold mine of innovative software and cheap apps that made money hand over fist, today's environment is very different than it was a decade ago. That doesn't mean there isn't still money to be made, however, as the app industry is expected to rake in nearly $78 billion by the end of 2017. Today's market is the most competitive the app game has ever been, which means in order to help your app rise to the top you are going to need to aggressively market it using every trick in the book. Luckily, this is the book and the tricks range from choosing the right business model to knowing the right types of platform specific strategies to take full advantage of the operating system you are releasing your app on. You will also learn tips and tricks related to finding the best ways of promoting your app and how to maximize your monetization options so that once you get your app out among the people, you stand the greatest chance of turning a profit as possible. While the market may have changed since Apple first introduced the iPhone in 2007, the primary monetization strategies that were established early on are still in place. These are paid downloads, free downloads that are supported by ads, and free downloads that are supported via in-app purchases. Inside you will find strategies tailored to each of these business models that will allow you take on the competition head on and come out ahead in the bargain. All it takes to make it big in the app marketplace is one really good idea. If you have that idea then all you need is the right marketing and you're on your way. So, what are you wai 1. Language: English. Narrator: Sam Slydell. Audio sample: http://samples.audible.de/bk/acx0/096995/bk_acx0_096995_sample.mp3. Digital audiobook in aax.